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Some terminology explained... Passive sites have the content permanently written into their pages and are ideal as an 'on-line brochure', providing customers with 24/7 access to your business. Passive sites are the least costly to create and represent around 95% of all sites on the web... including this one! Dynamic sites have a framework of page templates, with their content inserted from a dedicated database. Input forms allow you to access and update this database content yourself... safely and securely. Although more costly to develop, dynamic sites are invaluable when managing an on-line catalogue or store with a high product turnover and are able to interface directly with off-line stock or accounting systems. Note: Ecommerce simply refers to any site with the ability to accept payment by credit or debit card, or proprietary systems, such as Paypal. E-commerce functions can be incorporated into either passive or dynamic sites. Free consultancy & unbiased adviceWhether you are considering your first site, or looking to update an existing presence, why not use ipinx' free initial consultation, which will help you to identify the primary purpose of your new website and what type of development would be best for you. Not every business needs an active, on-line catalogue... for many, the greatest benefit will be gained from a well designed, simply constructed and inexpensive passive site.
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How much will a website cost? There are four costs to consider when planning a passive website. 1: Domain name and website hosting... You should expect to pay between £25 & £50 per year for your domain registration and good quality, reliable, hosting with email included. ipinx will be happy to recommend the optimum package for your type of business. 2: The site design and construction... This is the most variable element; the number of 'pages', the amount of functionality, design effort, copywriting and image generation that is required will all effect the final cost. For your guidance, a simple, hand crafted site can cost from as little as £149, although the average passive site spend is in the region of £900 with content generation and additional services. (The three case studies to the right will give you a more accurate indication of likely costs.) 3: Search engine optimisation (SEO)... Every site built by ipinx is structured to make it accessible by all major search engines... but competition on the internet is fierce, so specific SEO work will be needed to climb above your competitors in search engine results. See: SEO & web marketing. 4: Support & maintenance... ipinx offer very cost-effective maintenance and support contract at just £8 a month that will cover the cost of reasonable updates to your site plus email set-up and management. Dynamic website development costs. Software and database design will, of course, increase overall costs... but this may be from a few hundred to several thousands of pounds, depending upon the required complexity. Call ipinx, tell them about your business... and what you hope to achieve. They will outline all possible options, in plain English, including the likely costs and timescales! |
Example A - joinbetfair.co.uk  A very simple portal site with graphic elements and layout inspired by Betfair. Including copy editing and some Flash advert integration, but no additional SEO, this site was billed at £149. Example B - alexican.co.uk  Alexcan's product churn is very low (averaging just two stock item changes per month), so the most cost effective solution was to develop a passive site... with a maintenance contract to provide for the necessary updates. Including graphic design, image creation, copy editing, .php response forms and SEO. Example C - mortonedwards.co.uk  The graphical richness of this bespoke tailoring site perfectly complements the nature of the client's business. |
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Cutting edge graphic designAs you would expect from a visuals studio, one of the major strengths of ipinx' work is the quality of their graphics.  Because your logo and branding must work across all media, ipinx are a perfect 'one stop shop' for all your graphic needs. |
Commercial photographyA fully equipped digital studio and post-production suite allows ipinx to create unique photographic imagery; from technical, architectural and product cataloguing to PR and portraiture. 
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CopywritingCarefully chosen words, and the exact manner of their delivery, contribute enormously to the success of a website. The 'voice' of the written content must appeal to the ear of your target market if your site is to communicate effectively. Text is also an important design element and should contribute to the overall visual impact! Copy editingIf you have copy available, in an existing site or brochure for example, this can be edited for context, voice and fit, often without charge. |
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